![]() Graphics that include multiple colors are often too difficult to duplicate using PMS colors, so it may be necessary to use CMYK for more complex graphics.If full-color photographs will be used along with logo images, it is best to use CMYK for the photographs, and PMS for the logos.Thus, it is sometimes necessary to use both models on the same project: Since both CMYK and PMS color models have specific applications, using one system all the time will not always yield the best product. Because these specialty items can be more expensive, careful consideration of the hobbies and interests of the target audience is critical. ![]() Using CMYK and PMS Colors on the Same Documentīecause it is easy to put a logo on such a wide variety of products, it is easy to tailor promotional products to a specific audience. That quality makes Pantone colors the obvious choice for printing branded materials like letterhead, business forms, and many other promotional materials. Adding special effects like fluorescent, pastel, or metallic colorsīecause PMS match inks are so precise, governments around the world have even adopted the Pantone color model to specify flag colors.Creating more vibrant hues and precise shades.Covering a large area, where consistency and saturation are important.Precise color matching for logos and branding.While PMS inks are not the best choice for full-color photographs, they have several uses: Since the color will always turn out the way it looks on the swatch, Pantone colors can be used to match colors, even when it’s impossible to compare samples visually. Created by mixing 13 base pigments in specified amounts, the PMS model ensures the consistency that is so often lacking with CMYK. Often called PMS Match inks or spot colors, Pantone colors use a system similar to that of house paints, where each color corresponds to a number and a swatch sample. The same color may turn out differently, even when the same color appears on multiple pages or even in separate areas on the same page. Meanwhile, the main limitation of CMYK colors comes from their inconsistency. That method means that a wide variety of colors can be used in a relatively small area. Multi-color graphics that require too many colors to reproduce using Pantone (PMS) shadesĬMYK uses a series of dots in the four colors to create images and colors.Full-color photographs and illustrations.The CMYK color model has two primary applications: Also known as process colors, CMYK colors are used in a wide variety of print materials, including magazines and newspapers. ![]() Using this system, different colors are created by layering cyan, magenta, yellow, and black inks. Instead, either CMYK or Pantone colors are optimum for bright, accurate colors on printed documents. Because computers use HTML colors or style sheets, they cannot be used to accurately match colors for printing. Choosing the right color system for printed materials makes all the difference in appearance.
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